Continuum is continually expanding its marketing efforts, making the most of new technology. We are now pleased to announce that are developing widgets for most of our books.
What is a widget and what does it do? Basically, it acts as a weblink. Included in an email or website, one click on the link brings up all the information on a new title, including table of contents and sample chapters. For textbooks, its allows the entire text to be accessible for 90 days.
What does it mean for your book? It means greater visibility as well as increased advertising opportunities. Scholars in your field will not have to request a review copy. Instead they will get an email from us which will give them free access to the contents electronically for 90 days. You can also add it to your blog, website, or email to garner interest. With widgets, we can reach many more people in no time at all.
A sample widget will be included soon on the blog. In the meantime, of course, you can always contact me at mantoine@continuum-books.com
Cheers!
Marie-Claire Antoine
Acquisitions Editor, Politics & IR
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